The Practical Exploration of Ningxia Cultural Tourism Brand Construction
The paper conducted field research and data collection on cultural and tourism resources in the Yellow River Basin of Ningxia,and summarized the cultural and tourism resources in Ningxia.Based on the results of the analysis,the current situation and problems faced by the integrated development of tourism,culture and tourism in Ningxia were analyzed,and the development path of Ningxi's cultural and tourism brand construction was further explored to promote better development of cultural and tourism integration,promote the creation of Ningxia's comprehensive tourism demonstration zone,and was expected to serve the economic and social development of Ningxia and provide reference for the study of Ningxia's cultural and tourism integration.
integration of culture and tourismbrand buildingpractice research