Rural revitalization is a major strategy for rural development in China in the new era,and an important measure to solve the imbalance of urban-rural development and insufficient rural development.From the perspective of rural revitalization,rural tourism has important value in promoting rural development,helping to achieve industrial prosperity,ecological livability,civilized rural culture,effective governance,and prosperous living.The development of rural tourism should establish a scientific and reasonable path:strengthening top-level design,improving laws and regulations;government supervision services,precise planning blueprints;market driven leadership,analyzing changes in demand;strengthening talent development and increasing investment in scientific research;promoting industrial integration and protecting natural and cultural heritage;paying attention to brand building and strengthening marketing;inspiring rural governance forces and enhancing resident'sense of gain;enhancing tourist loyalty and promoting sustainable development.