On the International Communication of Ningxia Film and Television Works under the"Belt and Road"Initiative——A Case Study of Ningxia Radio and Television Station
Telling a good story about China,spreading a good voice of China,and presenting a credible,lovely,and respectable image of China to the world are the fundamental guidelines for strengthening China's international communication capacity in the new era.Among them,carrying out publicity activities aimed at the"the Belt and Road"co-building countries to build their external image plays an important role in promoting China's international communication capacity building and improving the international communication work pattern.In recent years,the local media in Ningxia has taken serving the country's diplomatic strategy as its mission,and the international dissemination of film and television works has provided a vivid practice for promoting communication between China and the"Belt and Road"countries.The author took the film and television works of Ningxia Radio and Television Station as the research object,and analyzed them from the perspective of international communication status,communication content,and communication channels.This paper intends to test the international communication effect of Ningxia's film and television works,and then propose targeted countermeasures and suggestions such as"creating high-quality products,expanding channels,learning and borrowing,improving operations,reserving talents,and strengthening promotion".
"Belt and Road"Initiativeinternational communicationNingxiafilm and television works