On the Development Path of the Cultural Brand of Longde Mashehuo in Ningxia
Longde Mashehuo in Ningxia,a folk custom in the Liupan Mountain area,is a representative project of intangible cultural heritage.This paper explored the origin and cultural connotations of Longde Mashehuo,conducted field research on its current state of existence in Chenjin Township,and analyzed its artistic value and cultural functions.It provided a detailed description of the constituent elements,dressing,and performance processes of Mashehuo,and analyzed the current status of its inheritance and the difficulties it faced.Based on the context of comprehensive tourism,this paper intended to propose a development path for the cultural brand of Longde Mashehuo,offering suggestions such as enhancing the professional security of folk artists and stimulating the enthusiasm of inheritors and folk artists.By integrating with the strategy of rural revitalization and fully leveraging market-driven functions,it aimed to promote the organic fusion of Mashehuo with tourism while maintaining its authenticity,thus endowing Longde Mashehuo with a sense of the times and vitality.
intangible cultural heritageLongde Mashehuocultural brandcultural and tourism integration
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