The Trend Characteristics and Multiple Dynamics of the Re-IP Process of Traditional Cultural Classics in the Digital Era
The inheritance and innovation of traditional cultural classics in the digital era show the trend of re-IP process.The re-IP process of traditional cultural classics is the re-creation of traditional classics through the use of digital technology.This process is supported by the intellectual property rights and it shows the trend of cross-border integration in the dimensions of medium,perception,function and opera-tion.The process of re-IP of traditional cultural classics is driven by multiple forces,which are specifically reflected in cultural security at the macro level,the inheritance demand at the cultural body level,the"two-way empowerment"at the level of scientific and technological innovation,and the intergenerational trans-formation at the level of audiences.However,the process of re-IP of traditional cultural classics is not sim-ply a digital presentation of classic scenes,but a set of"trinity"structural system composed of conceptual o-rientation,industry innovation and scene saturation.
digital eratraditional classicscultural IPcross-border integration"trinity"
万方数据
维普
