Research on the Construction and Creative Design of China's Image from the Perspective of a Community with Shared Future for Mankind:A Case Study of the China Pavilion at the World Expos
This paper takes four dimensions as the entry points under the perspective of"Community with Shared Future for Mankind":"Challenges and Roots in the Design of China Pavilion at the World Expos","Guiding Significance of the Concept","Reconstructing Three Relationships in the Designof National Im-age"and"Innovative Design Approaches for the National Image".It organizesthree dimensions of image de-sign:symbol production,image generation,and effective dissemination,and then points out the long-standing issues in the design of China Pavilion:meaningless rambling,silent muteness,and boundless blab-bering.The root of these problems lies in the designers'threshold anxiety,namely"nostalgia for tradition,present difficulties,and admiration for the West".The concept of a"Community with Shared Future for Mankind"provides a value coordinate to solve these dilemmas,helping to reposition oneself,establish a new mission,shape a new image,and expand new horizons.On this basis,it is necessary to reconstruct three sets of relationships:"elements/systems","reality/imagination"and"self-construction/other-construc-tion".Finally,it proposes creative design approaches for national image based on this concept,offering new paradigms and disciplinary avenues for the research and practice of national image design.
Community with Shared Future for MankindChina's imageChina Pavilion at the World Exposcreative design
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