摘要
以"人类命运共同体"视域下的"世博会中国馆设计的困境与根源""理念指引意义""重构国家形象设计的三组关系""国家形象创新设计思路"四个维度为切入点,梳理形象设计的三个维度——符号生产、形象生成和传播生效,指出世博会中国馆设计长期存在"无内涵呓语""无声息失语""无边际妄语"等困境,根源在于设计者身陷"留恋传统、困顿当下、羡慕西方"的阈限焦虑."人类命运共同体"为解决这一困境提供了价值坐标,有助于重新定位自身,确立新使命、塑造新形象、拓展新视野.在此基础上,需要重构"元素/系统""现实/想象"和"我塑/他塑"三组关系.最后提出基于该理念的国家形象创意设计思路,为国家形象设计的研究与实践提供新的范式想象和学科出路.
Abstract
This paper takes four dimensions as the entry points under the perspective of"Community with Shared Future for Mankind":"Challenges and Roots in the Design of China Pavilion at the World Expos","Guiding Significance of the Concept","Reconstructing Three Relationships in the Designof National Im-age"and"Innovative Design Approaches for the National Image".It organizesthree dimensions of image de-sign:symbol production,image generation,and effective dissemination,and then points out the long-standing issues in the design of China Pavilion:meaningless rambling,silent muteness,and boundless blab-bering.The root of these problems lies in the designers'threshold anxiety,namely"nostalgia for tradition,present difficulties,and admiration for the West".The concept of a"Community with Shared Future for Mankind"provides a value coordinate to solve these dilemmas,helping to reposition oneself,establish a new mission,shape a new image,and expand new horizons.On this basis,it is necessary to reconstruct three sets of relationships:"elements/systems","reality/imagination"and"self-construction/other-construc-tion".Finally,it proposes creative design approaches for national image based on this concept,offering new paradigms and disciplinary avenues for the research and practice of national image design.
基金项目
2021年度教育部首批"新文科研究与改革实践"项目(2021160030)
NETL
NSTL
万方数据