Collaborative Presentation,Media Convergence,and Co-construction by Internet Users:The"Intertextual Narration"of Chinese Series Films
The"intertextual"narration is an important method for Chinese films to create series works,build cross-media IP,and construct story universe.From the perspective of the internal text presentation of films,series films has a clear continuity in style,structure,theme,and other aspects,as well as a distinc-tive characteristics of the"aesthetics of the community".Its external intertextuality shows a trend of multilat-eral synergy:a variety of media,which iscentered on movie literary,focuses on relevant themes and extends the breadth of the story with the help of differentiated expressions among the media;at the same time,with the original text as the cornerstone,it constantly generates new derivative content to form a full picture of the story.The intertextual narration of film series is also reflected in the active participation of the audience,and the audience portrait drawn by big data helps the producer to promote the precise power of the subsequent works.At the same time,self-indulged interpretation of the internet usershelps promote the proliferation of stories,attract more potential audiences,promote the reconstruction of story universe,and promote the con-struction of super IP with market appeal and reputation influence.
series filmsintertextualitystrong genre narrationcross-media adaptation
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