Dimensions and Activation Pathways of Group Information Dissemination Efficiency
In the era of mass communication where everyone is a disseminator,the mode of communication has shifted from individual-centered expansion to a group-based spread.It is the key to grasp the law of information dissemination in the new era to effectively activate the efficiency of group information dissemination.From the perspective of the mechanism of the four dimensions of the effectiveness of group information dissemination,including the subject,ontology,carrier,and receptor,the activation paths of the effectiveness of group information dissemination are as follows:Firstly,defining roles based on group leaders in the subject dimension,group topics in the ontology dimension,group platforms in the carrier dimension,and group influence in the receptor dimension;Secondly,adhering to value orientations such as publicizing individual group efficacy in the subject dimension,maximizing public efficiency in the ontology dimension,optimizing local efficiency for benefit in the carrier dimension,and popularizing the conversion efficiency in the receptor dimension;Thirdly,pursuing the behavioral goals include the initiation catalysis of the subject dimension,the cognitive guidance of the ontology dimension,the expansion of the number of carrier dimensions,and the diffusion and effectiveness of the receptor dimension;Fourthly,focusing on establishing the centrality of the subject dimension,expanding the recognition of the ontology dimension,sharing the convenience of the carrier dimension,and motivating the diligence of the receptor dimension,so as to guide the dissemination efficiency in a rational and scientific manner.
information disseminationgroup informationdissemination effectivenessactivation path
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