The Formation Logic and Operational Interpretation of the Main Models of Agricultural Means Supply Service in China
The competition and integration of agricultural means market and the differentiation of agricultural entities have spawned different modes of agricultural means supply service.On the basis of depicting the development status of agricultural means supply service,this paper compares and analyzes the motivation,development advantages and disadvantages,operation mechanism and development potential of different agricultural means supply service.It is found that there are six types of agricultural means supply service modes in the current market:single subject cooperation and mutual assistance,service supplied by terminal agricultural retailer,public institutions sideline service,agricultural capital company supply service directly to the countryside,service supplied by new agricultural entities,agricultural E-commerce platform service.And all kinds of modes show good market adaptability under the specific development background.Thanks to the strong social network and business embeddedness derived from long-term rural roots,the service supplied by terminal agricultural retailer and new agricultural entities have great universality and development potential.With the continuous differentiation of agricultural entities and the continuous improvement of the supervision mechanism of the network platform,the applicable space of the agricultural E-commerce platform service will be further expanded.
Agricultural Means Supply ServiceDifferentiation of EntitiesOperational MechanismSupervision of Agricultural MeansDigital Transformation