首页|我国农资供应服务主要模式的形成逻辑与运行阐释

我国农资供应服务主要模式的形成逻辑与运行阐释

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农资市场竞争整合以及农业经营主体分化催生出不同的农资供应服务模式.在刻画农资供应服务发展现状的基础上,对比分析不同农资供应服务模式产生的动因、发展优劣势、运行机制以及发展潜力.研究发现:当前市场中主要存在单个主体协作互助型、末端农资零售商服务型、公共机构副业服务型、农资公司产品下乡服务型、新型农业经营主体服务型以及农资电商平台服务型六类农资供应服务模式,且各类模式均在特定的发展背景下展现出较好的市场适应性;得益于长期根植农村所衍生的强社会网络与强业务嵌入性,末端农资零售商服务型与新型农业经营主体服务型具有较强的普适性与较大的发展潜力;随着农业经营主体持续分化以及网络平台监管机制不断完善,农资电商平台服务型的适用空间将进一步扩大.
The Formation Logic and Operational Interpretation of the Main Models of Agricultural Means Supply Service in China
The competition and integration of agricultural means market and the differentiation of agricultural entities have spawned different modes of agricultural means supply service.On the basis of depicting the development status of agricultural means supply service,this paper compares and analyzes the motivation,development advantages and disadvantages,operation mechanism and development potential of different agricultural means supply service.It is found that there are six types of agricultural means supply service modes in the current market:single subject cooperation and mutual assistance,service supplied by terminal agricultural retailer,public institutions sideline service,agricultural capital company supply service directly to the countryside,service supplied by new agricultural entities,agricultural E-commerce platform service.And all kinds of modes show good market adaptability under the specific development background.Thanks to the strong social network and business embeddedness derived from long-term rural roots,the service supplied by terminal agricultural retailer and new agricultural entities have great universality and development potential.With the continuous differentiation of agricultural entities and the continuous improvement of the supervision mechanism of the network platform,the applicable space of the agricultural E-commerce platform service will be further expanded.

Agricultural Means Supply ServiceDifferentiation of EntitiesOperational MechanismSupervision of Agricultural MeansDigital Transformation

李乾、王玉斌

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北京工商大学经济学院

中国农业大学经济管理学院

农资供应服务 主体分化 运行机制 农资监管 数字化转型

农业农村部农村合作经济指导司委托项目

2023405

2024

农村金融研究
中国农村金融学会

农村金融研究

北大核心
影响因子:0.477
ISSN:1003-1812
年,卷(期):2024.(4)
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