新媒体助推青岛乡村非遗产品创新与推广研究
New Media Promotes the Innovation and Promotion of Qingdao Rural Intangible Cultural Heritage Product Research
余花 1张增燕1
作者信息
- 1. 青岛滨海学院 山东,青岛 266400
- 折叠
摘要
深入挖掘青岛乡村非遗文化蕴含的时代价值,讲好"青岛故事",为非遗产品打造齐鲁样板.本文从乡村振兴的背景出发,研究了新媒体助推青岛乡村非遗产品创新与推广的可能性,重要性和价值,分析了青岛乡村非遗文创产品的现状和存在的问题,提出了构建具有青岛特色的非遗文化体系,打造具有青岛特色的非遗文创品牌和IP,开发IP周边,以及利用新媒体展开线上线下推广的策略,从而能够实现青岛乡村非遗产品的创新与推广.
Abstract
Dig explore the value of The Times contained in Qingdao rural intangible cultural heritage,tell the"Qingdao Story"well,and create Qilu model for intangible cultural heritage products.Starting from the background of rural revitalization,studied the new media boost Qingdao rural intangible product innovation and promotion,importance and value,analyzes the Qingdao rural intangible products of the present situation and the existing problems,puts forward the construction of Qingdao intangible cultural system,build with Qingdao characteristics of intangible brand and IP,development of IP surrounding,and the use of new media online promotion strategy,so as to realize Qingdao rural intangible product innovation and promotion.
关键词
乡村振兴/青岛乡村非遗文创/新媒体/创新与推广Key words
rural revitalization/Qingdao rural non-heritage creation/new media/innovation and promotion引用本文复制引用
基金项目
青岛滨海学院人文社会科学研究项目(2023)(2023RGC06)
&&(2023RGY05)
出版年
2024
国家科技期刊平台
NSTL
万方数据