基于SWOT分析的非物质文化遗产在乡村旅游中的传播策略研究
Research on the Communication Strategies of Intangible Cultural Heritage in Rural Tourism Based on SWOT Analysis
王清 1杨青 1刘怡宏 1方宇 1叶洋滈1
作者信息
- 1. 长沙理工大学设计艺术学院 湖南,长沙 410114
- 折叠
摘要
随着全球化和现代化的进程加速,非物质文化遗产的保护与传承成为世界性的议题.乡村旅游作为一种新兴的旅游模式,提供了非物质文化遗产保护与开发的新途径.非物质文化遗产为乡村文明建设注入了动力,成为推动其发展的关键力量.文章针对非物质文化遗产在新时代背景下传播与发展的重要性、乡村旅游建设的现实情况与其面临的挑战、通过SWOT分析法系统地分析了非遗在乡村旅游中的优势、劣势、机会与威胁.为实现非物质文化遗产的有效传播和创新性传承,从而在维护文化多样性的同时,促进社会经济的和谐发展.
Abstract
With the acceleration of globalisation and modernisation,the preservation and inheritance of intangible cultural heritage has become a worldwide issue.As an emerging tourism mode,rural tourism provides a new way to protect and develop intangible cultural heritage.Intangible cultural heritage has given impetus to the construction of rural civilisation and become a key force to promote its development.The article systematically analyses the advantages,disadvantages,opportunities and threats of intangible cultural heritage in rural tourism through SWOT analysis,with regard to the importance of the dissemination and development of intangible cultural heritage in the context of the new era,the reality of the construction of rural tourism and the challenges it faces.In order to achieve the effective dissemination and innovative inheritance of intangible cultural heritage,and thus to promote the harmonious development of social economy while main.
关键词
非物质文化遗产/乡村旅游/传播策略/SWOT分析Key words
intangible cultural heritage/rural tourism/communication strategies/SWOT analysis引用本文复制引用
基金项目
湖南省哲学社会科学基金(23YBA102)
湖南省教育厅科学研究重点项目(23A0252)
湖南省社会科学基金重点项目(23ZDB017)
出版年
2024
国家科技期刊平台
NSTL
万方数据