摘要
文章以WSR方法论为理论基础,从物理、事理、人理三个层面分析湘西地区乡村旅游与非遗融合的困境,并从构建以WSR为一级指标的综合评价体系,引入AHP模型来实行湘西地区非遗与旅游融合发展的综合评价;最后从三个维度提出非遗与乡村旅游融合发展的策略:在物理方面应加大对湘西文旅衍生品开发、打造湘西主题的旅游文化品牌项目、积极开展非遗体验活动等;在事理方面应注重非遗的创新性转化、湘西非遗品牌营销、改善非遗与旅游政策等;人理方面应加大对非遗传承人的培养力度,构建居民参与机制与合理的利益均衡机制.将WSR与AHP结合应用于非遗与乡村旅游的融合发展中,希望为非遗与乡村旅游融合发展提供新的研究思路.
Abstract
The article takes WSR methodology as the theoretical basis,analyzes the dilemma of integration of rural tourism and non-heritage in Xiangxi region from three dimensions of physical,factual and human factors,and builds a comprehensive evaluation system with WSR as the first-level index,and introduces the AHP model to carry out the comprehensive evaluation of the integrated development of non-heritage and tourism in Xiangxi region.Finally,strategies for the integrated development of non-heritage and rural tourism are proposed from three dimensions:in the physical dimension,the development of cultural and tourism derivatives of"Mysterious Xiangxi"should be increased,the tourism and cultural brand project with the theme of Xiangxi should be created,and the non-heritage experience activities of Xiangxi should be actively carried out,etc.;in the physical dimension,the innovative transformation of non-heritage should be emphasized,the marketing of non-heritage in rural villages of Xiangxi should be promoted,the policies of non-heritage and tourism should be improved or strengthened,etc.;and in the human dimension,the cultivation of non-heritage inheritors should be increased.Construct a mechanism of residents'participation and a reasonable benefit equalization mechanism.The combination of WSR and AHP is applied to the integrated development of non-heritage and rural tourism,hoping to provide new research ideas for the integrated development of non-heritage and rural tourism.
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