Ecological products in a broad sense can be defined as a general term for the products and services provided by a regional ecosystem.The value of ecological products is the sum of the value of various elements condensed in ecological products.The realization of the value of ecological products provides a broad space for the development and growth of new productivity.Improving the value of ecological products requires comprehensive design and overall implementation;people-oriented,co-construction and sharing;scientific promotion according to local conditions.In addition,it is also very important to further improve the value evaluation mechanism of ecological products,establish and further improve the interest protection and ecological compensation mechanism of ecological products,and promote the diversified industrialization of ecological products.In order to enhance the value of ecological products and help rural revitalization,it is also necessary to establish and improve the mechanism of ecological benefiting the people,strengthen the management and development of ecological products,rely on the smooth circulation of ecological products,and promote urban-rural integration.