The SWOT AHP analysis method provides an effective framework for intangible cultural heritage+rural tourism in eastern Hunan Province,thus deeply exploring its internal and external competitive environment,competitive conditions and synergies between various factors,and constructing a complete,systematic and accurate rural tourism model scenario,and finally putting forward a path to revitalizing intangible cultural heritage+rural tourism in eastern Hunan province:"Intangible cultural heritage+"means to promote supply-side structural reform and build a new system of rural tourism industry;"Production,university,research and marketing",that is,the implementation of collaborative innovation,to achieve the development and prosperity of rural tourism.To provide strong support for rural tourism by promoting the industrialization of intangible cultural heritage;Use the"regional collaboration"platform to expand the space for industrial development and create a new rural tourism model.
关键词
非遗/乡村旅游/SWOT-AHP/文旅融合
Key words
intangible cultural heritage/rural tourism/SWOT AHP/fusion of culture and tourism
维普
万方数据