基于博弈论与系统动力学的农村电子商务生态系统融合发展策略研究
A Study on the Integration and Development Strategies of Rural E-commerce Ecosystems Based on Game Theory and System Dynamics
宋建军1
作者信息
- 1. 山西大同大学商学院 山西,大同 037009
- 折叠
摘要
近年来,在相关政策的积极推动、市场需求的显著增长以及乡土情感的深远影响,山西大同农村地区的电子商务产业迅速崛起,对乡村振兴战略发挥了至关重要的作用.然而,此系统内多元主体间的协同创新潜力、优化效率及增值能力尚未得到充分挖掘,削弱扶贫助农的实际效果.因此,本研究聚焦山西大同市农村电子商务生态系统,特别关注领导、关键、支持及寄生四大种群,将其作为博弈分析的主要参与者,构建内生驱动的农村电子商务生态系统演化博弈模型及复制动态方程.通过系统动力学方法,深入探讨了系统内部的合作共生动态,分析不同参数变化下的系统演变路径及其结果,旨在揭示四大种群协同合作的稳定策略,为政府部门提供科学依据和政策建议,推动农村电商生态系统的可持续发展,为实现乡村振兴目标贡献力量.
Abstract
In recent years,propelled by proactive policy initiatives,substantial market demand growth,and the significant impact of local sentiments,the e-commerce sector in rural Datong,Shanxi,has experienced rapid development,playing a pivotal role in the rural revitalization strategy.However,the potential for collaborative innovation,efficiency optimization,and value enhancement among the various stakeholders within this system remains underexploited,thereby diminishing the effectiveness of poverty alleviation and agricultural support efforts.To address this,the present study concentrates on the rural e-commerce ecosystem of Datong city,Shanxi,with a particular focus on four principal groups:leaders,key players,supporters,and parasites.These groups are analyzed as primary participants in a game-theoretic framework,leading to the development of an endogenously driven evolutionary game model and replication dynamic equations specific to the rural e-commerce ecosystem.Utilizing system dynamics methods,this study rigorously investigates the dynamics of cooperative symbiosis within the system,examines the evolutionary trajectories and outcomes under different parameter variations,and aims to identify stable collaborative strategies among the four principal groups.The findings offer empirical evidence and strategic policy recommendations for governmental bodies,facilitating the sustainable development of the rural e-commerce ecosystem and advancing the achievement of rural revitalization goals.
关键词
农村电商生态系统/乡村振兴/四方演化博弈/系统动力学/模拟仿真Key words
rural e-commerce ecosystem/rural revitalization/four-party evolutionary/system dynamics/simulation引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据