Dilemma and countermeasures of Hakka culture theme publishing in Gannan
We employ the method of literature research and field research in researching the status quo of seven ma-jor publishing institutions in Jiangxi regarding Gannan Hakka culture theme publishing from such aspects as publi-cation time,publication quantity,and publishing institutions.Based on the analysis of the problems in Gannan Hak-ka culture theme publishing in terms of publication selection,publication quality,brand establishing and publication patterns,we put forward five countermeasures:giving full play to the regional advantages based on the local special resources;creating high-quality publications so as to comprehensively improve publishing quality;skillfully using marketing innovation to establish the publishing brand image;strengthening the industry division of labor and coop-eration to promote the resources to be jointly shared;and utilizing the digital media technology to enrich the theme publishing pattern.These countermeasures are intended to promote the healthy development of Gannan Hakka cul-ture theme publishing industry.
国家科技期刊平台
NSTL
万方数据
