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习近平文化思想的国际传播研究

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习近平文化思想是习近平新时代中国特色社会主义思想的文化篇章。推动习近平文化思想的国际传播,既是对当今世界文化软实力较量和国际话语权争夺的积极回应,也是新时代新的文化使命的必然要求。当前,全球文化治理体制求变、国际传播秩序重构,这为习近平文化思想的国际传播创造了历史机遇,同时全球意识形态斗争加剧、我国现有国际传播能力不足等因素也对其国际传播造成了巨大挑战。有鉴于此,在准确设置和把握习近平文化思想国际传播战略目标的基础上,应持续探索优化其国际传播的现实路径,运用共情传播提升话语魅力,协同多元主体发挥传播合力,聚焦共同价值打造核心话语,搭建数字平台转向"造船出海",依托智能传播实现精准抵达,由此全面提升习近平文化思想的国际传播效能,增强我国的文化软实力,从而为推进中国式现代化建设营造最优的国际环境。
Research on the International Communication of Xi Jinping's Cultural Thought
Xi Jinping's Cultural Thought represents the cultural dimension of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era.Promoting its international communication not only responds proactively to the global competition for cultural soft power and international discourse but also addresses China's evolving cultural mission in the New Era.The ongoing transformation of the global cultural governance system and the restructuring of the international communication order have created a historic opportunity for the international communication of Xi Jinping's cultural thought.However,the intensification of global ideological struggles and the inadequacy of China's existing international communication capacity have posed a great challenge to its international communication.In this context,we should continue to explore realistic ways of optimizing its international communication on the basis of accurately setting and grasping the strategic goals of the international communication of Xi Jinping's cultural thought.These strategies include:enhancing the appeal of the discourse through empathetic communication;fostering cooperation among diverse stakeholders to leverage synergistic communication efforts;emphasizing shared values to construct a core discourse;developing digital platforms as"ships"for global outreach;and utilizing intelligent communication technologies to achieve targeted,precise engagement.By implementing these strategies,the effectiveness of the international communication of Xi Jinping's cultural thought can be substantially enhanced,thereby strengthening China's cultural soft power and creating a favorable international environment for advancing Chinese modernization.

Xi Jinping's cultural thoughtinternational communicationcultural soft powerinternational discourse power

贺方彬、蒋青青

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天津大学马克思主义学院,天津 300350

习近平文化思想 国际传播 文化软实力 国际话语权

2025

南都学坛
南阳师范学院

南都学坛

影响因子:0.284
ISSN:1002-6320
年,卷(期):2025.45(1)