首页|数字科技赋能下首发经济驱动消费升级的创新策略研究

数字科技赋能下首发经济驱动消费升级的创新策略研究

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首发经济是一种以"首次亮相"为核心的创新经济模式,通过新产品、新技术和新服务的首发活动,构建兼具创新性与稀缺性的消费场景,以满足消费者多样化、个性化和高端化需求,推动消费升级与区域经济发展.在数字科技赋能下,通过虚拟现实、新零售及沉浸式体验等手段优化供需关系,促进产业协同与区域经济一体化.首发经济以个性化消费趋势为导向,融合技术创新与绿色发展理念,构建可持续经济模式,通过首发机制提升品牌竞争力与区域协同效应,实现消费升级与产业转型,为经济与科技深度融合提供高质量发展路径参考.
Research on Innovative Strategies of Consumption Upgrading Driven by First Economy under Digital Technology Empowerment
The first launch economy is an innovative economic model with"debut"as the core.Through the first launch activities of new products,new technologies and new services,a consumption scenario with both innovation and scarcity is constructed to meet the diversified,personalized and high-end needs of consumers,and promote consumption upgrading and regional economic development.With the power of digital technology,virtual reality,new retail and immersive experience can optimize the rela-tionship between supply and demand and promote industrial synergy and regional economic integration.The first-tier economy is guided by personalized consumption trends,integrates technological innovation and green development concepts,builds a sustainable economic model,enhances brand competitiveness and regional synergies through the first-tier mechanism,achieves consumption upgrading and industrial transformation,and provides high-quality development path reference for the deep integration of economy and science and technology.

first generation economydigital technologyconsumption upgradingpersonalized con-sumptionhigh-quality development

陆岷峰、刘英梅

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上海大学上海科技金融研究所,上海 200444

中国金融出版社中国金融文化研训院,北京 100055

首发经济 数字科技 消费升级 个性化消费 高质量发展

2025

南海学刊

南海学刊

ISSN:
年,卷(期):2025.11(1)