Present Situations and Development Strategies of Fujian Red Starter Yellow Rice Wine
Fujian red starter yellow rice wine,one of the three typical yellow rice wine products in China,is famous for its red color,good taste and strong aroma.However,its development is caught in a bind nowadays due to its outdated production technology and production apparatus,insufficient technical investment,deficiency of proper brand image,and backward promotion approaches.In this paper,the author made survey on the present situations of Fujian red starter yellow rice wine and analyzed its development potentials.It was put forward that the relative enterprises should quicken the development pace through technical cooperation with colleges,winning the guidance and the support from the government,and adopting proper marketing approaches.
Fujian red starter yellow rice wine, development status, development potential, development strategy
NETL
NSTL
万方数据
维普
