Research on Tourists'Recognition of Wine Leisure Tourism and Chateau in Yantai Based on Cross-Analysis
The questionnaire on tourists'attitude to and cognition of grape wine leisure tourism was analyzed through evaluation method and cross analysis.The results revealed that,most tourists knew only a little about grape wine,wine leisure tourism,and cha-teau in Yantai.There was significant difference in tourist's recognition due to the difference in age,educational background,and Yan-tai residence time,and tourist with older age/higher educational background/longer Yantai residence time had deeper recognition of wine leisure tourism and chateau in Yantai.The questionnaire also revealed that most tourists inclined to participatory and experiential tourism such as harvesting grape in vineyard, and culture was an important factor influencing tourists'willing; tourists without any wine culture knowledge usually were not willing to attend chateau visiting.
NETL
NSTL
万方数据
维普
