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浅谈社交属性对白酒行业的重要性

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白酒是我国特有的酒类,生产历史悠久,文化底蕴深厚.社交属性是白酒区别于其他饮品的重要属性,也是白酒的重要优势,目前白酒的社交属性正在被削弱.如何稳固好、发展好社交属性或许是白酒行业高质量发展的关键点.
A Brief Discussion on the Significance of Social Function Attributes to the Chinese Baijiu Industry
Chinese baijiu is a unique type of alcoholic beverage in China,with a long history of production and a rich cultural heritage.Its social function is an important attribute that sets it apart from other beverages and is also an important advantage of Chinese baijiu.However,the social function of Chinese baijiu is currently being weakened.How to solidify and develop the social function may be the key point for the high-quality development of the Chinese baijiu industry.

Chinese baijiuSocial functionHigh-quality development

姜如雪、崔钰洁

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淄博市传统产业发展中心,山东 淄博 255022

白酒 社交属性 高质量发展

2025

酿酒
中国标准化协会 黑龙江轻工业科学研究院 黑龙江省酒业协会

酿酒

影响因子:0.422
ISSN:1002-8110
年,卷(期):2025.52(1)