Market Pressure and Adjustment of Industrial Policies for Revitalization of Baijiu in Henan
Regional competition in China's Baijiu industry has led to accelerated market differentiation,while consumer preferences have also changed.Central Plains has a long history of liquor making and a dense population,but the capital market is not fully developed,and the Baijiu sector has its own system.In the current situation,the focus of industrial policy should shift from supporting the key enterprises represented by the"Five Golden Flowers"to cultivating the local market and optimizing the industrial environment.The discriminatory attitude towards"less known liquor"should be changed.Centered on new generation of consumer groups,the innovation of local traditional Baijiu formats should be accelerated.
revitalization of YujiuIndustrial policiesFive Golden Flowerslocal liquor companies
NETL
NSTL
万方数据
