Development and Changing Trends of Modes of Spreading Social Ideologies since Reform and Opening up
Since the reform and opening up,the technological revolution has driven rapid socio-econom-ic development,where the modes of spreading social ideologies have undergone three stages in their changes.From the early stages of the reform and opening up to the end of the 20th centu-ry,the mass media in traditional forms of broadcasting,publishing,newspapers,and film and television provided the mainstream channels for the publicity of social ideologies;The emer-gence and popularization of online communication since the new century have become a power-ful supplement to the traditional media.Since the 18th National Congress of the Communist Party of China,with the development of mobile Internet and the rapid progress of artificial in-telligence technology,network communication has really become the mainstream channel for the dissemination of social thoughts which fundamentally presents a new characteristic of this era.Over the past forty years,the dissemination of social thoughts has shown a clear development pattern:the mainstream media gradually put down their airs,and the grassroots society is grad-ually gaining its discursive power;The communication structure has evolved from a bi-direc-tional linear structure in the traditional media era to a multi-dimensional interactive network structure in the new era;All that is to be disseminated has shifted from what was systematic and theoretical to what now becomes fragmented,visual,entertaining,and covert;The integration and development of communication media,and the positive interaction between the new and old media in the different eras;And,what is to be disseminated is constantly changing with the de-velopment of social economy and the enhancement of mainstream ideological discourse power,and the good situation of unified dominance and diverse coexistence in the ideological field be-comes gradually consolidated.
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