On Role Positioning for Hosts of Lifestyle Service Programs
With the continuous development of society and the improvement of people's living standards,lifestyle service programs have become increasingly popular,with the number of such programs growing and their content becoming more diverse.Hosts of lifestyle service programs must clearly understand their role positioning as approachable,friendly,and sincere service providers,embodiment of practical functionality and service consciousness,as well as builders of the program brand.Starting from the perspectives of practicality and service,hosts should delve into grassroots communities to understand audience needs,continuously enhance their professional qualities and comprehensive abilities,strengthen individual characteristics and style positioning,leverage new media technologies to broaden communication channels,and enhance teamwork and communication skills,in order to increase audience recognition and sense of belonging to the program and enhance the program's competitiveness and impact.