"Seeking Similarities and Analyzing Differences,Mutual Learning among Civilizations":An Analysis on How to Indigenizing Chinese Journalism and Communication Research
"De-Westernizing"and"constructing an independent knowledge system"(or indi-genizing)in the field of journalism and communication research in China are worthy goals for any unbiased scholar from the East and the West.We can see that,on the one hand,Western scholar-ship has its own unique ontology,epistemology,and axiology,as well as its corresponding academic normative system,and on the other hand,the rich intellectual resources of non-Western countries have not been sufficiently valued and developed to reflect in the global knowledge system of journal-ism and communication research.Chinese scholars'discourse on"constructing an independent knowledge system/indigenization of journalism and communication"can be divided into"geo-cul-ture-particularity"and"geo-culture-universality".The former has the risk of falling into the trap of"cultural essentialism and East-West duality",and has the shortcomings of"having more policy and nationalist discourse than academic discourse"and being too abstract and grandiose,while the latter underestimates the difficulty of deriving global universality from China's particularity,and may also risk falling victim to being re-Westernized.This paper proposed three paths for Chinese scholars to construct an independent knowledge system/indigenization of journalism and communication:adding to the global journalism and communication research themes,research evidence,and theoretical per-spectives that are unique to China;adhering to the construction route of"concept-theory-system",and focusing on and analyzing the Sino-West differences through empirical research based on China so that Chinese scholars can contribute to the global knowledge system of journalism and communica-tion,and transform"Western universalism"into"global Universalism".
independent knowledge systemde-Westernizationgeo-culture theoriesanaly-zing differences in similaritymutual learning among civilizations
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