From the Theory of Scene to Atmosphere Theory:A New Interpretation System of Cultural Economy Modes
Although the theory of scene has been widely used in analyzing the theoretical and practical issues of media industry and cultural economy,its explanatory power for the current dynam-ic turn of cultural economy is increasingly lacking.This paper puts forward that,on the basis of scene theory,we should pay attention to the integration of time and space in the emergence of cultur-al economy,the connectivity of"people-things"supported by intelligent technology and the emotion-al enhancement of community,and weave the once neglected emotional relations and aesthetic issues among individuals into a new cultural economy interpretation system of"atmosphere theory"around the concept of"atmosphere".According to the three dimensions of space construction,cultural cre-ation and emotional value,"atmosphere theory"points out that cultural economy will build a new cultural economy mode of symbiosis between digitization and reality,paying attention to emotional experience and active coexistence according to the logic of consumers,and elucidate how cultural re-silience in the digital economy era is formed.Taking the scene theory as a reference,the atmosphere theory needs to further create a quantifiable,evaluable and operable autonomous theoretical system.
cultural economyatmosphere theoryspace constructionemotional valuecul-tural resilience
万方数据
维普
