Social Network Empowers Deep Integration of Cultural Tourism:Development Features,Mechanism and Promotion Path
In the era of digital economy,the deep integration of cultural tourism has become a new path for the high-quality development of cultural and tourism industries.The deep integration of cultural tourism is based on the evolution and development of resource integration,market integra-tion,industry integration,and spatial integration,promoting the sustainable development of cultural tourism.The empowerment of social networks in the deep integration of cultural tourism is reflected in promoting the construction of cultural tourism brands under technological changes,and in levera-ging social attributes and utilizing network effects to promote the construction of cultural identity.Taking Yangzhou China Grand Canal Museum as a research case,based on the comments posted by users on the"Dianping"platform,this paper discusses how the social network can help museums become"popular check-in destinations".Based on this,social networks should be fully utilized to empower the deep integration of cultural tourism,create new scenes of characteristic cultural tourism,promote new upgrades in cultural tourism consumption,and promote the construction of re-gional characteristic cultural tourism.
cultural tourismdeep integrationsocial networkdigital technologyindustrial integration