首页|社交网络赋能文化旅游深度融合:发展特征、作用机制与推进路径

社交网络赋能文化旅游深度融合:发展特征、作用机制与推进路径

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数字经济时代,文化旅游深度融合发展已经成为文化和旅游产业高质量发展的新路径.文化旅游深度融合在资源融合、市场融合、产业融合和空间融合的演变发展基础上,推动了文化旅游可持续发展.社交网络赋能文化旅游深度融合,一方面表现为推动文化旅游在技术变革下进行文化旅游品牌构建,另一方面表现为发挥社会属性并利用网络效应推动文化认同构建.以扬州中国大运河博物馆为研究案例,基于用户在"大众点评"平台上发布的有关评论内容,讨论社交网络如何助力博物馆成为"网红打卡地".基于此,应充分利用社交网络赋能文化旅游深度融合,打造特色文化旅游新场景,促进文化旅游消费新升级,推动区域特色文化旅游建设.
Social Network Empowers Deep Integration of Cultural Tourism:Development Features,Mechanism and Promotion Path
In the era of digital economy,the deep integration of cultural tourism has become a new path for the high-quality development of cultural and tourism industries.The deep integration of cultural tourism is based on the evolution and development of resource integration,market integra-tion,industry integration,and spatial integration,promoting the sustainable development of cultural tourism.The empowerment of social networks in the deep integration of cultural tourism is reflected in promoting the construction of cultural tourism brands under technological changes,and in levera-ging social attributes and utilizing network effects to promote the construction of cultural identity.Taking Yangzhou China Grand Canal Museum as a research case,based on the comments posted by users on the"Dianping"platform,this paper discusses how the social network can help museums become"popular check-in destinations".Based on this,social networks should be fully utilized to empower the deep integration of cultural tourism,create new scenes of characteristic cultural tourism,promote new upgrades in cultural tourism consumption,and promote the construction of re-gional characteristic cultural tourism.

cultural tourismdeep integrationsocial networkdigital technologyindustrial integration

周锦、曹鲁娜

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南京信息工程大学管理工程学院

南京大学长三角文化产业发展研究院 南京210044

南京出版社 南京210016

文化旅游 深度融合 社交网络 数字技术 产业融合

国家社会科学基金一般项目

21BH162

2024

南京社会科学
南京市社会科学界联合会 南京市社会科学院 中共南京市委党校

南京社会科学

CSTPCDCSSCICHSSCD北大核心
影响因子:0.998
ISSN:1001-8263
年,卷(期):2024.(3)
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