Path Exploration and Practical Logic of E-commerce Empowering Rural Reorganization
Currently,rural areas are facing governance difficulties caused by lagging reorgani-zations,mainly manifested in the coexistence of disability and overload in the governance process.However,relevant research has not provided specific analytical ideas on the key issue of how to build a long-term mechanism for rural reorganizations.Through case analysis,it was found that innovative practice taking the"e-commerce economy"as the core starts from the empowerment of farmers,and explores the key links such as action subjects,relationship networks,and value rationality.Empow-ering family subjects makes them the core of production and operation,so as to attract young people and village community elites to return,and constantly amplify the leading and driving effect of family units through industrial upgrading;Empowering the relationship network to strengthen rural social connections,overlaying interest exchanges on the basis of geographical connections,and improving the collective action function of rural social relationship networks;Empowering value rationality to reshape the collective consciousness of village communities,using e-commerce to force farmers to form a cul-tural awareness of reputation,and forming a value foundation and cultural consciousness for reorgani-zation.This exploration is based on the unique community characteristics of rural society,using indus-trial innovation to empower farmers,archived the interaction between traditional and modern elements,and then promoting innovation in practical logic of rural reorganization,demonstrating a new possibility of building a rural governance community in the context of Chinese path to modernization.
transformation of reorganizationempowering farmersrural revitalizationChinese modernization