大运河国家文化形象的时代价值与符号传播
The Era Value and Symbolic Communication of the Grand Canal's National Cultural Image
路璐 1李胜疆2
作者信息
- 1. 南京农业大学人文与社会发展学院;南京农业大学中国资源环境与发展研究院 南京210095
- 2. 南京农业大学人文与社会发展学院 南京210095
- 折叠
摘要
国家文化形象是国家形象的一个关键维度,而大运河对国家文化形象的传播具有积极意义,它历史悠久、沟通南北,蕴含联通价值、大一统意识以及开放包容的民族精神等文化内涵.这些丰厚的历史文化富矿促使大运河作为特殊的巨型文化符号,在当下时代精神的征召下积极建构国家文化形象,有助于我国在"西方中心论"的话语陷阱中寻回文化意义上坚定的自我,进而担负起新文化使命的价值引领.符号是形象传播的重要载体,大运河这个巨型文化符号进入国家文化形象传播的实践场域,可具体分类为"联通性文化符号凝聚文化认同""凝缩性文化符号建构记忆之场""转换性文化符号推动现代转型"三重面向,并在古与今、传统与现代、中国与世界的多重张力中将深刻的文化主体性意识浸润到国家文化形象传播中.
Abstract
The national cultural image is a key dimension of the national image,and the Grand Canal plays a positive role in the dissemination of the national cultural image.With its long history and role in connecting the north and south,it embodies values of connectivity,a consciousness of u-nity,and an open and inclusive national spirit,among other cultural connotations.These rich histor-ical and cultural resources prompt the Grand Canal to act as a special,giant cultural symbol.In re-sponse to the call of the contemporary spirit,it actively constructs the national cultural image.This helps our country find a firm sense of cultural self amidst the"Westocentrism"discourse trap and take on the value leadership of a new cultural mission.Symbols are an important carrier for image communication.The Grand Canal,as a giant cultural symbol,enters the practical field of national cultural image communication.It can be specifically classified into three aspects:"connectivity cul-tural symbols consolidate cultural identity""condensation cultural symbols construct memory fields"and"transformational cultural symbols promote modern transformation".In the multiple tensions be-tween the ancient and the present,tradition and modernity,China and the world,a profound con-sciousness of cultural subjectivity is infused into the national cultural image communication.
关键词
大运河/国家文化形象/时代价值/文化符号Key words
Grand Canal/national cultural image/era value/cultural symbols引用本文复制引用
基金项目
教育部哲学社会科学研究重大项目(21JZD041)
出版年
2024
NETL
NSTL
万方数据