The Era Value and Symbolic Communication of the Grand Canal's National Cultural Image
The national cultural image is a key dimension of the national image,and the Grand Canal plays a positive role in the dissemination of the national cultural image.With its long history and role in connecting the north and south,it embodies values of connectivity,a consciousness of u-nity,and an open and inclusive national spirit,among other cultural connotations.These rich histor-ical and cultural resources prompt the Grand Canal to act as a special,giant cultural symbol.In re-sponse to the call of the contemporary spirit,it actively constructs the national cultural image.This helps our country find a firm sense of cultural self amidst the"Westocentrism"discourse trap and take on the value leadership of a new cultural mission.Symbols are an important carrier for image communication.The Grand Canal,as a giant cultural symbol,enters the practical field of national cultural image communication.It can be specifically classified into three aspects:"connectivity cul-tural symbols consolidate cultural identity""condensation cultural symbols construct memory fields"and"transformational cultural symbols promote modern transformation".In the multiple tensions be-tween the ancient and the present,tradition and modernity,China and the world,a profound con-sciousness of cultural subjectivity is infused into the national cultural image communication.
Grand Canalnational cultural imageera valuecultural symbols
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