首页|迈向数智媒介化社会:平台化生产组织方式的主要矛盾与关系重构

迈向数智媒介化社会:平台化生产组织方式的主要矛盾与关系重构

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媒介化社会研究偏重文化倾向,对经济基础的研究相对不足.回归马克思主义政治经济学的生产话语来看,网力与算力推动人类社会朝着数智媒介化社会迈进,互联网媒介逻辑以平台化生产组织方式的形式深入嵌入到生产力之中,凭借数据资源创造了全面连接且高度集中的社会化大生产,成为推动新质生产力起飞的重要基础性配置.然而,平台私人资本垄断数据进行无序扩张与劳动剥削,造成了平台化生产组织方式的主要矛盾.尽管生成式人工智能技术在一定程度上缓解了平台化的数据来源困境,为平台化带来加速效应,但新的极化矛盾也随之产生.因此,应以共创共享为核心理念,从"谁来发展、怎么发展、怎么协调"等方面重构平台化生产关系,包括构建混合所有制、引导核心要素有序发展、以及建立以人为本的新秩序等.
Towards a Digital-Intelligent Mediated Society:The Main Contradictions and Restructuring of Platform-Based Production Organization Method
The research on the mediated society tends to focus more on the cultural perspective,while relatively insufficient attention is paid to the economic foundation.From the perspective of Marxist political economy's production discourse,network power and computing power are propel-ling human society towards a digital and intelligent mediated society.The logic of internet media has deeply embedded itself into productivity in the form of platform-based production organization,crea-ting a comprehensive and highly centralized socialized large-scale production through data resources,which has become an important basic configuration for driving the takeoff of new-type productive forces.However,the monopoly of private capital on platforms for data expansion and labor exploita-tion has led to the main contradiction of the platform-based production organization.Although gener-ative artificial intelligence technology has alleviated the data source dilemma of platformization to a certain extent,bringing an acceleration effect to platformization,new polarization conflicts have also emerged.Therefore,with the core concept of co-creation and sharing,it is necessary to reconstruct the platform-based production relations from aspects such as"who develops,how to develop,and how to coordinate",including building a mixed ownership system,guiding the orderly development of core elements,and establishing a people-oriented new order.

mediatized societyplatform-based production organization methodnew-quality productivitygenerative artificial intelligencereconstruction of relations

朱江丽

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南京大学新闻传播学院 南京210023

媒介化社会 平台化生产组织方式 新质生产力 生成式人工智能 关系重构

2024

南京社会科学
南京市社会科学界联合会 南京市社会科学院 中共南京市委党校

南京社会科学

CSTPCDCSSCICHSSCD北大核心
影响因子:0.998
ISSN:1001-8263
年,卷(期):2024.(5)
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