Creative Transformation and Innovative Development of Traditional Art under the Background of Cultural Digitization
The rapid development of digital media technology forces the academic circle to re-think the traditional proposition of the relationship between technology and art.From the perspective of media analysis,this paper explores the creative transformation and innovative development of tra-ditional art.It found that the traditional art provides a rich cultural elements for contemporary art production to promote the transition of traditional art from detached aesthetics to immersive aesthet-ics,as well as adding humanistic care for modern life,leading the cultural consumption,promoting the Chinese excellent traditional culture.Meanwhile,the traditional art face the value of digestion because of"time shift",and stand in need of inheriting and communicating by all sides.In the con-text of cultural digitization,technology is fully integrated into the production,communication and value realization of art,providing digital scenes for art delocalization production,providing commu-nication channels for art communication,and providing digital market for art trading.Based on the materiality and technological availability of media,we should explore and continue the era value of traditional art from four aspects:media technology should be embedded into the process of traditional art inheritance and innovation,promoting the construction of a digital communication system for tra-ditional art inheritance,accelerating the detachment and reproduction of traditional art,and expan-ding the availability of cross media communication matrices for traditional art,so as to explore and continue the contemporary value of traditional art,promote the contemporary inheritance and innova-tion of traditional art.
media technologytraditional artinheritance and innovationcultural digitization
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