The Disorientated"Personality":Reflections on the Simulacrum of Persona
In the digital age,digital life becomes the extension of human real life,which not only realizes human digital existence,but also enriches the content of individuals'lives.With this concern,persona is a new form of expression of individuals in the digital era that realizes the alterna-tive survival of individual,and has shown its commercial value as a kind of modern commercial per-formance.From this point of view,in order to reflect the modern survival conditions of human be-ings,it is necessary to begin with the reflection on persona,from the constructed world of persona,returning to the real world of personality.Moreover,it should be noticed that the issue of persona is neither a purely technical nor a purely commercial phenomenon,but involves the inner identity of human beings and the proof of the existence of individuals.In this sense,we could only accurately understand the true meaning of persona,from the dimension of human narrative unfolding.