Why"Quick Growth and Rapid Decay":The Accelerated Violence in the Text Narrative,Communication Potential and Audience Experience of Micro-short Dramas
Under the multiple logics of cultural change,capital profit-seeking and technology embedding,micro-short dramas have quietly stepped onto the historical stage of the media.Micro-short dramas are not only fast-growing but also fast-fading.Micro-short dramas accelerate text narra-tives with fast-paced,strong reversal narrative styles,big-head portrait mode,and brainwashing sound effects.The strategies of data algorithm-driven,multi-platform linkage and automatic jump ac-celerate the communication potential of micro-short dramas.Under the situation of dual acceleration inside and outside the text,the audience experience also begins to accelerate,forming a continuous-ly addictive viewing mode,and an alternative new emotional practice is unfolding in the meantime.The accelerated logic of micro-short dramas implies accelerated violence,which is manifested as a form of power domination.Micro short dramas accelerate the competition for the audience's scarce attention resources,alienating life time into production time;they also accelerate the devouring of the subject's emotional breathing ability,exacerbating the alienation of cultural stamina.The audi-ence need to cultivate their own concentrated thinking ability to coexist with accelerated violence;for the industry,they need to strive for an elegant culture,expecting fast growth and slow success to a-chieve healthy development.
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