何以"速生速朽"——微短剧文本叙事、传播势能和受众体验中的加速暴力
Why"Quick Growth and Rapid Decay":The Accelerated Violence in the Text Narrative,Communication Potential and Audience Experience of Micro-short Dramas
朱丽丽 1何啊龙 1马丽丁娜1
作者信息
- 1. 南京大学新闻传播学院 南京210023
- 折叠
摘要
在文化流变、资本逐利和技术嵌套的多重逻辑下,微短剧悄然登上传媒历史舞台.微短剧不仅有速生之质,更有速朽之忧.在"速度——加速"社会批判理论视角下,研究发现:快节奏、强反转的叙事风格和"大头"肖像模式、"洗脑"音效的视听冲击形成文本叙事的加速;数据算法驱动、多平台联动的格局和"投流"先行、自动跳转的策略形成传播势能的加速;在文本内外双重加速的情境下,受众体验相应亦具备加速性,形成"无中辍成瘾"的观看样态,并展开了另类的"新情感"实践.微短剧的加速逻辑中暗含着"加速暴力",这种暴力表征为权力的支配形式:不仅加速"争夺"受众稀缺的注意力资源,将生命时间异化为生产时间;更加速"吞噬"主体的情感吐纳能力,加剧文化体力的异化.于受众而言,涵养自身的"凝思"能力,方可更好地抵御"加速暴力";于行业而言,需向文化高阶努力,期待"速生慢成",实现良性发展.
Abstract
Under the multiple logics of cultural change,capital profit-seeking and technology embedding,micro-short dramas have quietly stepped onto the historical stage of the media.Micro-short dramas are not only fast-growing but also fast-fading.Micro-short dramas accelerate text narra-tives with fast-paced,strong reversal narrative styles,big-head portrait mode,and brainwashing sound effects.The strategies of data algorithm-driven,multi-platform linkage and automatic jump ac-celerate the communication potential of micro-short dramas.Under the situation of dual acceleration inside and outside the text,the audience experience also begins to accelerate,forming a continuous-ly addictive viewing mode,and an alternative new emotional practice is unfolding in the meantime.The accelerated logic of micro-short dramas implies accelerated violence,which is manifested as a form of power domination.Micro short dramas accelerate the competition for the audience's scarce attention resources,alienating life time into production time;they also accelerate the devouring of the subject's emotional breathing ability,exacerbating the alienation of cultural stamina.The audi-ence need to cultivate their own concentrated thinking ability to coexist with accelerated violence;for the industry,they need to strive for an elegant culture,expecting fast growth and slow success to a-chieve healthy development.
关键词
微短剧/速度/加速暴力/注意力/异化Key words
micro-short drama/speed/accelerated violence/attention/alienation引用本文复制引用
出版年
2024
NETL
NSTL
万方数据