首页|微短剧的"爽"与"不爽":原质快感理论下的悖反机制与竞速陷阱

微短剧的"爽"与"不爽":原质快感理论下的悖反机制与竞速陷阱

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作为一种新兴的网络文艺形态,微短剧正逐渐成为现代人休闲娱乐的重要方式.微短剧中的快感并非纯粹欲望满足,而是与人的本体存在密切相关."爽"作为快感"解蔽-遮蔽"存在逻辑的对象化显现,恰恰是对现代人竞速生存状态"不爽"的印证.微短剧快感机制正是在"爽"的这种悖反状态中展开的.具体而言,微短剧首先通过知觉体验、情绪体验和思维意识体验三个层次的"爽感"生产,为观众提供了超我快感与原质快感的满足.其次,微短剧适应于时空压缩与阶层分隔的现实境况,围绕观众的注意力和情感共鸣进行"爽感"获得的合理分配.最后,在消费主义影响下,微短剧"爽"的文化意义逐渐商品化,致力于剩余快感的创造和实现,放逐了观众真正精神生活的满足,将观众更深地卷入快感消费的意识形态漩涡.在一定程度上,微短剧快感机制中"爽"与"不爽"的交织循环开辟了现代人思考自身存在问题的空间.然而,这亦引致资本力量的介入,将快感变成遮蔽金钱的外衣,使微短剧沦为商品逻辑支配的对象,加速了消费者社会的结构变迁,阻碍了微短剧行业的健康良性发展.
The Jouissance of Micro-Drama:The Paradoxical Mechanism and Speed Trap in"Thing-Jouissance"Theory
Micro-drama,as an emerging form of network literature and art,has gradually be-come an important way of leisure and entertainment for modern people.The jouissance in micro-dra-ma is not pure desire fulfillment,but is closely related to the ontological existence of human beings.The sensation of"jouissance",as an embodiment of the logic of"revealing-concealing"enjoyment,serves as a reflection of the"unpleasantness"experienced by modem individuals in their fast-paced existence.The mechanism of enjoyment in micro-drama unfolds precisely in this paradoxical state of"jouissance".Specifically,through the production of"jouissance"at the three levels of perceptual experience,emotional experience and thought-consciousness experience,micro-drama firstly pro-vides the audience with the fulfillment of"Superego enjoyment"and"Thing-jouissance".Secondly,adapting to the reality of time and space compression and class separation,the micro-drama rational-ly distributes the"jouissance"around the audience's attention and emotional resonance.Finally,under the influence of consumerism,the cultural significance of"jouissance"in micro-drama is gradually commodified,devoted to the creation and realization of surplus enjoyment,banishing the satisfaction of the audience's real spiritual life,and involving the audience more deeply in the ideo-logical vortex of jouissance consumption.To some extent,the intertwined cycle of"pleasure"and"unpleasantness"in the enjoyment mechanism of micro-drama has opened up a space for modern people to think about their own existence.However,this has also led to the intervention of the power of capital,turning"jouissance"into a cloak for hiding money,reducing micro-drama to an object dominated by the logic of commodities,accelerating the structural changes in the consumer society,and hindering the healthy and benign development of the micro-drama industry.

micro-dramaenjoyment mechanismpsychoanalysisrace for survivalconsum-erist ideology

黄美笛

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厦门大学马克思主义学院 福建厦门361005

微短剧 快感机制 精神分析 竞速生存 消费主义意识形态

2024

南京社会科学
南京市社会科学界联合会 南京市社会科学院 中共南京市委党校

南京社会科学

CSTPCDCSSCICHSSCD北大核心
影响因子:0.998
ISSN:1001-8263
年,卷(期):2024.(9)