"Familiarly Known or Properly Known"AIGC and Media Convergence:A Complex Systems Perspective
AIGC technology can be seen as the knowledge media,reshaping the communication landscape and media ecological system,and driving a paradigm shift in communication.Hence,ar-tificial intelligence serves as an accelerator and anchor to re-reflect on the three key issues in the de-velopment of media convergence,namely,the content generation and knowledge production and in-novation in practicalism,the AI hallucination and authenticity at the epistemological level,and the meaning transmission and heterogeneity in terms of axiology.On this basis,this article analyzes the symbiosis interaction and dynamic evolution between digital intelligence technology and media con-vergence through four conditions:openness,far-from-equilibrium,nonlinearity,and random fluctua-tions;furthermore,a second-order observation is conducted on the innovative path and logic fabric of media convergence in the AIGC era,with the expectation of transforming from building-blocks to e-mergence mechanism,from replication to crescendo mechanism,and from simple-aggregation to competitive mechanism.Through the competitive cooperation between humans and technology,the responsible,interpretable,and digital-equality of large language models would be promoted,and thus the theoretical and practical path of media convergence can be reconstructed.
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