Symbolic Aesthetic Identification Mechanisms and Influence Paths of Urban Tourists
Amid the continuous advancement of consumerism and globalization,urban tourism has become a pivotal avenue for pursuing personalized and cultural experiences.Based on Baudril-lard's theory of symbolic consumption,this study employs the grounded theory approach to systemat-ically analyze 513 textual data samples.Through a three-stage coding process of online reviews,a theoretical framework for the symbolic aesthetic mechanisms of urban tourists was constructed.Addi-tionally,structural equation modeling was utilized to conduct a quantitative analysis of 345 question-naires,exploring the influence paths between aesthetic symbols and symbolic value.The results indi-cate that urban tourists,stimulated by aesthetic symbols,experience aesthetic pleasure derived from symbolic value through individual aesthetic perception and processing activities.The study further con-firms the positive role of urban landscapes in aesthetic value and highlights the value transmission and behavioral guidance functions of social media in the aesthetic behaviors of urban tourists.
urban tourismtourism aestheticssymbolic aestheticssymbolic consumption theory
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NSTL
万方数据
