"Agency-media-structure":Reflections on an approach of media sociology
The reality that media are deeply embedded in the whole field of social life after the Web 3.0 calls for academics to rethink research approach of media society.On the basis of defining media sociology as a cross-disciplinary discipline that examines the mechanisms and impacts of the media in all levels of social life within the framework of the interaction between structure and agency,and by reviewing the evolution of media sociology in China and abroad and the characteristics of typical research approches,we advocate a comprehensive construction and reorganization of the topics,theories and methodological resources of media sociology from the perspective of"agency-media-structure",and analyze and reflect on the appropriateness and feasibility of this approach and its relationship with other approaches emerging today.
media sociologyagency-media-structureinternetcommunication sociology