The dilemma and realization path of the construction of the Party's public opinion guidance ability in the network environment
Strengthening the construction of the Party's ability to guide public opinion in the online environment is of great significance for enhancing the Party's long-term governance ability,creating a clean and upright online ecosystem,and enhancing the"four forces"of news dissemination.Nowadays,the Internet provides a new field for the Party's public opinion guidance.At the same time,the flat communication pattern,massive network information,fragmented information communication mode,and irrational emotional expression under the perspective of network communication pose challenges to the Party's public opinion control,public opinion response,public opinion integration,and public opinion credibility.In view of this,we should strengthen the construction of the Party's ability to guide public opinion in the era of the Internet by adhering to the fundamental principle of the Party's management on online media,innovating the principles and methods of online public opinion guidance,constructing a scientific mechanism for online public opinion guidance,and improving the media literacy of Party and government cadres.
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