The generation and essence of"consumer control"in platform gig labor
In the era of digital economy,platforms use technology to bridge massive consumer demands with terminal labor,generating a new multi-dimensional relationship structure of"digital gig-platform-consumer".In order to enhance consumer experience and user stickiness while strengthening labor control,the platform empowers consumers with partial control rights to achieve joint control over digital gig workers,thus generating a new"consumer control"model.The redistribution of control power has led to many difficulties for digital gig workers at the bottom,such as distorted labor evaluations,excessive labor pressure,and ambiguous labor relations.Behind the surface of consumer control,there is actually a deeper and more covert exploitation by capital.Based on this,it is urgent to establish a new pattern of gig management led by the government,with the participation of platforms,workers and consumers,to promote the healthy development of the platform economy.
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