摘要
文章基于公众感知效能的内涵,构建网络购药公众感知效能评价指标体系,具体包括安全性、有效性、经济性、可及性、便捷性和满意度6个一级指标和隶属的22个二级指标,并利用结构方程模型进行实证研究.结果表明,当前网络购药公众感知效能总体接近良好,公众感知安全性、有效性较高,但网络购药价格与公众期望还有一定差距,网络购药公众总体满意度不高.基于此,需从推进医保支付、提高服务质量、强化智慧监管、加强药品价格监测管理等方面入手,提升公众感知效能.
Abstract
Building on the connotation of the public perceived efficacy,this paper constructed an evaluation index system for the public perceived efficacy of online drug purchase,specifically including six first-level indicators of safety,effectiveness,economy,accessibility,convenience and satisfaction degree,and 22 subordinate second-level indicators.Based on this system,an empirical study on the public perceived efficacy of online drug purchase was conducted using the structural equation model.The results showed that the public perceived efficacy of online drug purchase was generally close to good,and the public perceived safety and effectiveness were relatively high.However,there remained a gap between the price of online drug purchase and the public expectation,and the overall public satisfaction of the online drug purchase was poor.Accordingly,it is necessary to promote aspects such as medical insurance payment,improve service quality,strengthen smart regulation,and enhance drug price monitoring and management to improve the public perceived efficacy.
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