From Online Literature to IP Derivatives:The Expression Turn of Folk Symbols in the Late Modern Context
Late modern context has become the discourse context of contemporary humanities re-search.Online literature and its IP derivatives are two important areas of modern studies folklore.Ac-cording to the three layers of fusion media contains,folk symbols have undergone expression turns at the technical level,subject level,and spatial level.Folk symbolization,and its medium has changed from online literature regulated by the language system,it requires in depth reading,to a sensory medi-um;the main body of folk has changed.The online literature authors have given way to the commercial elite outside the scope of literature,and the boundaries of the folk cultural industry have widened;folk symbols are symbols with folk customs and artistic nature in the cultural space,and their universal aes-thetics have transformed from the quasi-impossible world of online literature into the daily life of the real world,enabling the people to achieve the realm of transcending the mediocrity.Folk symbols at the level of modern studies will activate more unexpected wonders in the future and folkloristics also needs new standards and new forms.
Online LiteratureIP DerivativesLate ModernityFolk SymbolsCultural Industry
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