Research on Automobile Marketing Model under New Media Environment
Whether the marketing concept is correct or not is directly related to the rise and fall of automobile enterprises.Automobile enterprises should make full use of the advantages of new media to rebuild a set of mar-keting models.Deepen the marketing reform of automobile enterprises,change the marketing concept,and en-hance the competitiveness of enterprises in the automobile market.This paper analyzes the advantages and disad-vantages of automobile marketing mode under the new media environment,and provides reference for automobile enterprises to change marketing mode and re-formulate marketing strategy.According to the characteristics of new media and the situation of the enterprise itself,a scientific and reasonable automobile marketing model is formulated to create greater economic benefits for the enterprise.
万方数据
维普
