Research on Automobile After-sales Service Innovation from the Perspective of User Demand in the Big Data Era
After years of development,China's automobile market has formed a huge market system,with not only a large user base but also a diverse after-sales market.To survive and develop,automotive companies not only need to provide high-quality cars to their user base,but also provide comprehensive after-sales service.Un-der the Big data technology,information mining has become more accurate,personalized services can be achieved for different car users'needs,and the automotive after-sales service concept of"everything starts from the cus-tomer"has also been realized,helping automobile enterprises to seize more customers.This article mainly uses Big data technology to mine the use data of automobile users and obtain their demand characteristics,so as to de-velop satisfactory after-sales services for them to meet the personalized needs of users.
Big data technologyUser needsAutomotive after-sales serviceInnovate
NETL
NSTL
万方数据
