Comparative Study on Marketing of Traditional Vehicles and New Energy Vehicles
Currently,China's production and sales of traditional and new energy vehicles remain the top in the world,with a large number of related automobile production enterprises and huge competition.Automobile mar-keting plays a crucial role in the survival and development of various automobile enterprises.This article analyzes the characteristics of traditional and new energy vehicles and studies their marketing methods.Comparative study of traditional and new energy vehicle marketing methods,discovering their respective advantages and differences,helps automotive companies optimize their own marketing methods and enhance marketing competitiveness.
Automotive marketingTraditional carsNew energy vehicles