Cross-cultural Perspectives on Translation Strategies in Automotive Advertising
In the context of the globalized market of the contemporary automotive industry,effective cross-cultural translation of advertising slogans is crucial for brand success.This paper explores the main challenges faced by the translation of car advertising slogans,such as linguistic ambiguity,cultural differences,and the in-fluence of digital media,and proposes corresponding strategies to enhance the creative transformation ability of translations and the effectiveness of cross-cultural communication.The paper emphasizes that by increasing translators'cultural sensitivity,adopting creative localization adjustments,and utilizing modern technological tools,these challenges can be effectively overcome.This ensures the accurate conveyance and cultural resonance of advertising slogans,thereby enhancing global consumers'brand awareness and interactive participation and providing support for the successful competition of automobile brands in the global market.
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