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江西省新能源汽车市场推广路径现状及对策分析

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江西省新能源汽车市场在近年来取得了显著的发展,然而江西省新能源汽车在市场推广面临着政策不完善、产业链不健全、市场规模较小、消费者认知度不高、充电设施不完善等问题.为了解决这些问题,文章在对江西省新能源汽车市场调查的基础上,从新能源汽车产业、市场现状及消费者需求三个方面具体分析了现状,再进一步探讨了市场推广路径中存在的具体问题,然后从政策制定、分类推进、借助新媒体和提升消费者信心四个方面提出了相关对策.通过这些对策的实施,有望推动江西省新能源汽车市场的健康发展,促进新能源汽车的普及和应用.
Analysis on Current Situation And Countermeasures of Promotion Path of Jiangxi's New Energy Vehicle Market
The new energy vehicle market in Jiangxi Province has achieved significant development in recent years.However,Jiangxi's new energy vehicles are facing problems in market promotion,such as imperfect poli-cies,inadequate industrial chain,small market size,low consumer awareness,and incomplete charging facilities.In order to solve these problems,based on the survey of the new energy vehicle market in Jiangxi Province,the article specifically analyzes the current situation from three aspects:the new energy vehicle industry,market sta-tus,and consumer demand.Then it further explores the specific problems existing in the market promotion path,and proposes relevant countermeasures from four aspects:policy formulation,classified promotion,with the help of new media,and enhancing consumer confidence.Through the implementation of these countermeas-ures,it is expected to promote the healthy development of the new energy vehicle market in Jiangxi Province and promote the popularization and application of new energy vehicles.

New energy vehiclesMarket promotion pathOptimizationCountermeasures

章小平

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江西科技学院协同创新中心,江西 南昌 330098

新能源汽车 市场推广路径 优化 对策

江西省高校人文社科研究项目南昌市社科规划项目江西科技学院开放基金项目

GL21106GL202312XTCX2106

2024

内燃机与配件
石家庄金刚内燃机零部件集团有限公司

内燃机与配件

影响因子:0.095
ISSN:1674-957X
年,卷(期):2024.(13)
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