Transnational Difficulties and Cracking Ideas in the Digital Communication of Chinese Culture
Digital communication is an inevitable requirement for enhancing the global influence of Chinese culture.The con-struction of a digital communication system of Chinese culture at the overall level of strategic implementation is a fundamental project for the construction of a strong cultural nation in the network and digital era,which should be implemented around the four aspects of digital communication of Chinese culture,main body,operation,technology,feedback and so on.The construc-tion of the digital communication system of Chinese culture will inevitably break the limitations of national borders and have the characteristics of"transnational",and this transnational system has partially transcended the scope of sovereign states and"transnational"has become the key and pivot of the governance of the communication system,which will also face governance problems in terms of dominance,governance gap,content attributes and the utilization of internationalized digital platforms.In order to solve the problem,it is necessary to actively coordinate planning and rationally grasp the flexibility and controllability of the"transnational"factor in cultural dissemination,not only to establish clear objectives,concepts and principles,but also to promote institutional innovation and the enhancement of governance capacity.
Chinese culturedigital communicationtransnational difficulties