The Realization Logic of New Retail-driven Consumption Revolution Taking Hema's Digital Practice as an Example
As a new business paradigm in the consumption field,new retail is becoming a new en-gine and new driving force for high-quality economic and social development.Taking the digital practice of Hema,a new retail platform,as an example,this study looks at the multidimensional attributes and development logic of new retail,and deeply analyzes the practical mechanism of new retail driving the consumption revolution.The study finds that new retail has shaped a brand-new consumption ecology in the dimensions of organizational form,scene,information,consumer power,and technology network,and has become a new paradigm revolution in the field of consumption.New retail has given birth to a large-scale empire-style organization and social technology network,the new retail platform,which drives a new round of consumption revolution and promotes the vigorous development of new consumption by constructing consumption space,establishing a consumption reference system,crea-ting consumption discourse,enriching consumption content,and reconstructing the consumption tracea-bility system.
New retailNew consumptionDigital consumptionHemaConsumption revolution
NETL
NSTL
万方数据
