Embedding-inspiring:The Logic of Social Mobilization Leads to Cooperative Action in Rural Living Environment Governance
Rural ecological environmental governance is highly complex and requires the multiple participation of government and social actors,while how to enable cooperative action through social mo-bilization is an important issue.This paper uses the first batch of 106 advanced counties of the national village cleaning action as a case study,and codes the data texts at each level through the qualitative re-search method of rooting theory to explore how social mobilization leads to cooperative actions between the government and villagers in the context of special improvement actions.The study finds that the o-verall logic of social mobilization for cooperative action is"embedding-inspiring".Among them,the so-cial mobilization paths include environment creation,establishment regulation,knowledge guidance,in-centive reinforcement,and consultation and dialogue,and the core mechanisms are embedded mobiliza-tion and stimulation.On the one hand,the government embeds itself in rural society based on adminis-trative embedding,institutional embedding,knowledge embedding,interest motivation and relationship embedding.On the other hand,it stimulates villagers'awareness of cooperative action under the pro-gressive chain of"rule-driven-rational guidance and emotional assimilation-ethical internalization".Social mobilization can be formed in three modes:authority-promoted,emotion-motivated,and power-integrated,and"embedding-inspiring"has different manifestations in different modes.The"embedding-inspiring"framework reveals a dual mechanism in the process of social mobilization for cooperative action,which provides useful policy enlightenment for the remediation of living environment governance.
Rural living environment governanceSocial mobilizationEmbedding-inspiringCoop-erative action
NETL
NSTL
万方数据
