Rural ecological environmental governance is highly complex and requires the multiple participation of government and social actors,while how to enable cooperative action through social mo-bilization is an important issue.This paper uses the first batch of 106 advanced counties of the national village cleaning action as a case study,and codes the data texts at each level through the qualitative re-search method of rooting theory to explore how social mobilization leads to cooperative actions between the government and villagers in the context of special improvement actions.The study finds that the o-verall logic of social mobilization for cooperative action is"embedding-inspiring".Among them,the so-cial mobilization paths include environment creation,establishment regulation,knowledge guidance,in-centive reinforcement,and consultation and dialogue,and the core mechanisms are embedded mobiliza-tion and stimulation.On the one hand,the government embeds itself in rural society based on adminis-trative embedding,institutional embedding,knowledge embedding,interest motivation and relationship embedding.On the other hand,it stimulates villagers'awareness of cooperative action under the pro-gressive chain of"rule-driven-rational guidance and emotional assimilation-ethical internalization".Social mobilization can be formed in three modes:authority-promoted,emotion-motivated,and power-integrated,and"embedding-inspiring"has different manifestations in different modes.The"embedding-inspiring"framework reveals a dual mechanism in the process of social mobilization for cooperative action,which provides useful policy enlightenment for the remediation of living environment governance.
Rural living environment governanceSocial mobilizationEmbedding-inspiringCoop-erative action
NETL
NSTL
万方数据
