Research on the Construction of New Tea Drinks Brands Based on the Inheritance of Tea Culture
As a rising consumption trend in recent years,new tea drinks are rooted in traditional Chinese tea culture and serve as an important carrier for innovative development and cultural inheritance of tea culture.The consumers of new tea drinks brands are mostly young people who pursue health,fashion,and quality.These consumers have high requirements for the taste,appearance,and cultural connotation of tea drinks products.The construction of new tea drinks brands needs to be fully based on market conditions and consumer demand,and to comprehensively consider brand positioning,product innovation,cultural inte-gration,marketing promotion,and other aspects,providing theoretical support and practical guidance for the development of new tea drinks enterprises and the inheritance mode of tea culture in modern society.
万方数据
维普
